As you may know, Rijnsflowers was taken over by Peter Hoek about 8 years ago and became part of the family business Hoek. This family business has been active in flower business for over 40 years. We think it is important that Rijnsflowers, which is operated by son Ruben Hoek, gets the family name as well. This is the reason we have decided to change our name to Hoek flowers as from the 1st of April.