About us

“To globally provide flower related businesses with fresh flowers and plants in the fastest way possible by delivering a seamless shopping experience from beginning to end” Our mission and our daily reality. Every day is a challenge – a race against time. “How do we get the right flowers and plants as fast as possible at our customers” :Ruben Hoek (director Hoek flowers)

Our offer

Our web shop is 24/7 stocked with fresh flowers and plants by our 23 buying specialists which are all responsible for their own product group. Daily we have an availability of over 4000 types of flowers and 1500 pants. A big part of this assortment comes straight from the farm. Having a good relationships with growers is crucial to ensure a high quality product, market information and, new varieties which we can share with you as a customer.

Our web shop

Only a couple of hours after we purchase the flowers and plants, they are available for you to buy in our web shop. Almost all products are provided with a live photo which are taken in our automatic photo booth. We use live pictures to make sure you get the most realistic impression of how the flowers will arrive in your shop or at your location.

Personal processing

After finishing your order, it will be processed personally by a member of our packing team. We are working with a young but experienced team, all with roots in flower industry. The knowledge of flowers, plants and processing is really important since packing is one of the most complex processes within our organization because of the vulnerability of the products we work with. Our location is therefore equipped with the most modern packing stations and cool rooms.


After packing, your products are ready for transport. Worldwide we work together with selected transport companies (road, air & water) which meet the quality requirements of Hoek flowers, to year-round guarantee you of a high quality product. Curious about prices and delivery days in your region? Please register without any obligations and get in touch with one of our account managers.