Blog

Sustainablity In the middle of April, we launched our new sustainable flower box. These boxes are made of 100% recycled materials, and re-usable up to 200 times! Before, we were sending all our flowers in cardboard boxes. Although we picked up most of the boxes and recycled them, nothing beats this newly invented box. We’ve teamed up with a company called ‘Newwen’, they are focusing on sustainability by making everything recyclable, reusable and they’re moving towards zero waste and 100% sustainability. Together with one of our florists, Jolanta from ‘The Secret Garden Flowers’, we reviewed the box and spoke about how this box changed things for her. We shared the interview with Newwen and they made an amazing article, one I’d like to share with you.

Inspiration The festive season is coming closer, and it’s the perfect time to fill your shops with red flowers! A signature color during Christmas. Whether we talk about a Carnation or Greenery, a lot can fit into the Christmas palette, and in this blog, we’ll look at some of the most loved red flowers that are perfect for the holiday season. Curious, or in need of inspiration? Read on! Like you may have seen, we posted a reel on Instagram with red flowers. You’ve seen Carnations, Amaryllis, and yes, Peonies! In the video you’ll see specific varieties, but I’ll give you similar flowers too so you can choose!

Inspiration It’s almost that time of the year when jingle bells ring, Christmas decorations are in full swing and the flower shops are turned into true Winter Wonderlands. As a florist you are the Santa of the flower world, and you must deliver joy all the time… Your flower shop turns into the coziest place in town, at least, after you pay a visit to our decoration stock! We have the most stylish, yet traditional Christmas decorations that are worth having a look! Curious about what we offer? Read on and find out!

Inspiration Halloween is just a few days away and we already have seen a lot of cool and spooky creations that our florists made. Flowers in pumpkins, all the orange tones and of course the spooky twists, take for example the waxed roses. They are perfect to use in a Halloween arrangement! In this blog I’ll show you exactly what flowers you need to make your flower arrangements look spook-tastic! Everything black and orange works for this theme, but also the wild and wiggly flowers! For example, Euphorbia or Black Zantedeschia. I’ll tell you all about them!

Inside Hoek

In the Netherlands it’s becoming colder, leaves start to fall, flowers are changing colors and everything is getting cozy. Especially Hydrangeas start to change, as you may know, Hydrangeas in fall are unique in color. I hear you thinking… Isn’t every flower unique? Yes, of course, but Hydrangeas literally change colors on it’s own. A green variety can be green/red the next week. How cool is that? On this fall trip, we wanted to show our florists the magic of walking in such a greenhouse, filled with the most beautiful varieties and colors. Even better, have lunch in between them. Want to know more about our amazing adventures? Read along and maybe we will write about our trip with you in our next blog! In the intro we talk about the Hydrangea part of the journey, but we did so much more! We went to the Tulperij to pick Sunflowers and Dahlias, went to VIP Roses, had a boat tour through the cozy city of Leiden, we showed the place all the magic happens: our HQ, went to have lunch in the greenhouse of Ko Kolk, and most important of all – we had the BEST time together with our florists.

Inspiration There is something magical when it comes to winter weddings, it’s like a fairytale with a frosty twist. In this blog, we’ll discuss some of our favorite winter flowers that make a perfect match for a winter wedding. Whether you’re a bride-to-be or a flower-loving florist, let’s talk about turning your wedding into a winter wonderland with flowers that make everything fall into place!

Sustainablity As we all may know, sustainability is a huge worldwide topic within the floral industry, and at Hoek flowers we try to contribute as much as we can! We would like to tell you a bit about what Hoek flowers does for the planet, and the environment, from the smallest details to the bigger picture. From certificates to solar panels and toilet paper, curious about what we have to tell? Read along and you’ll find out!

Inspiration As the leaves turn brown and the days are getting colder, we are getting excited! Autumn has arrived and we would love to tell you a bit about autumn flowers. Fall is the season where everything changes, days become shorter, flowers change in varieties, the colour palettes in stores are changing, pumpkin spiced lattes are back and one of the most iconic changes is the transformation of the foliage, they change colour from green to golds, reds, and rich orange.

Webshop At Hoek flowers we place a high value on sustainability, this is reflected in our products and operations. We try to offer flowers and plants that are both beautiful and ecofriendly. To achieve this goal, we work together with passionate growers who are also focused on growing their flowers as sustainably as possible. We would like to show you this commitment to the planet and environment through our certificates.

Webshop I think a lot of you have already met flowers from South America (Colombia) and of course we hope you like them! But behind every flower and where we are sourcing them from is a story, one I’d like you to tell…

Sustainablity You may have seen that we have some certificates for our flowers and now we are thrilled to announce that we’ve gained another organic certificate: SKAL biocontrol. This means that we can sell our flowers and plants under the NL-BIO-01 label. How cool!

Sustainability Hi! Do you care about the environment as much as we do? Then our webshop is the right place for you! Especially for the sustainable florist, and for everyone who cares about the world. We also offer organic flowers that are better for the bees, and the planet!

Inspiration We all use Leather fern occasionally, but I think we all agree that the 3 weeks of transport doesn’t work in favor for the quality. We have now changed our travel plans! Now, they're sunbathing in Spain and will be coming over to you in just 3 days. Shorter transport means less fuel consumption, which directly contributes to a reduced carbon footprint. It's a win for us, a win for you, and, most importantly, a win for the planet.

Webshop We are expanding our horizons with delivering flowers directly to you, a lot of you already met our South America stock but now we would love to introduce you to Hoek flowers South Africa too. A place not just known for its safari and coastal drives but also for their flowers! Here at Hoek, we are so excited to start this new project. We’ve teamed up with around 80 of the best flower farms of South Africa, a country where flower growing is not just a business, but a passion!

Webshop Hi florist! We understand that sifting through our wide assortment of flowers to find the perfect ones can be quite the undertaking. And it’s not only that. Also, the countdown of 15 minutes after adding a product to your basket can be stressful. “What if I see another product I prefer to buy after the timer runs out?”, or “What if there is a better priced alternative?”. Questions you might ask yourself while buying. Fortunately, there is a ‘life hack’ to prevent all of this. We’re excited to introduce you to our nifty “Favorites” feature. Designed with your ease in mind, this feature will make your floral exploration through our 3.000 items wide flower stock much easier. How? Read more below.

Tips & Tricks These flowers are famous for their big, colorful blooms that look like lots of tiny butterflies. They’re perfect for adding something special to any bouquet or flower arrangement. Whether you're a pro florist or just starting out, it's hard not to love Hydrangeas. But did you know there's more to these flowers than just how pretty they are? Let's find out more