More and more people in the flower industry, including us at Hoek flowers, are becoming aware of the ecological footprint. Our concern extends not only to our planet but also to the people living on it. We focus not only on environmentally friendly standards but also on social norms
Hoek flowers aims to inform you about our sustainability certifications and their impact on people and the environment. Together, we strive for a more sustainable flower chain.
Sustainable flowers and plants in our webshop
At Hoek flowers, we collaborate with many growers who comply with the '#FSI basket of standards 2025'. This organization oversees certifications for social and environmentally friendly flower cultivation worldwide. By using the 'specials' filter in our webshop and selecting 'Certificate', you can be assured that the flowers you purchase have been grown responsibly
How to find sustainable flowers and plants in our webshop?
In the webshop, select the main category: Flowers (or Plants) from the left menu. At the bottom of this list, under 'Specials', choose 'Certificate'. Check the box, and you'll see an overview of all sustainably certified flowers (or plants).
When you select a product, a screen with detailed information and product specifications will appear. This includes the name of the grower, length, ripeness stage, and, under other supplier information, the sustainability certificate the flower or plant holds. Here's an overview of the environmental labels you can find.
"Together, we strive for a more sustainable flower chain."
MPS certification
MPS, or Environmental Project for Ornamental Plant Cultivation, is an organization through which growers can demonstrate their sustainable practices. The MPS certification helps companies track their energy and fertilizer consumption to promote environmental awareness.MPS Global GAP is a certificate that demonstrates compliance with Good Agricultural Practices. This means the producer adheres to guidelines for food safety, sustainability, and quality.
Rainforest Alliance
You might recognize the certification seal of the Rainforest Alliance - the green frog. This seal can be found not only on coffee and chocolate, but also on many Colombian flowers. The Rainforest Alliance has been promoting awareness of sustainability and the protection of our planet for over 34 years. In South America, they place a particular emphasis on informing about the impact of deforestation in the Amazon region. Furthermore, they provide flower growers with tools to positively influence the communities surrounding their farms, not just by offering employment, but also by providing education, food, housing, and healthcare.
Florverde
Florverde Sustainable Flowers, established 20 years ago in Colombia, sets standards for social and sustainable agricultural practices. Any company seeking Florverde certification must be fully transparent. Florverde has implemented procedures to reduce and reuse water and energy consumption and establishes working standards for employees.
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Sustainable flower delivery – The Secret Garden Flowers
SustainablityIn the middle of April, we launched our new sustainable flower box. These boxes are made of 100% recycled materials, and re-usable up to 200 times! Before, we were sending all our flowers in cardboard boxes. Although we picked up most of the boxes and recycled them, nothing beats this newly invented box. We’ve teamed up with a company called ‘Newwen’, they are focusing on sustainability by making everything recyclable, reusable and they’re moving towards zero waste and 100% sustainability.
Together with one of our florists, Jolanta from ‘The Secret Garden Flowers’, we reviewed the box and spoke about how this box changed things for her. We shared the interview with Newwen and they made an amazing article, one I’d like to share with you.
SustainablityIn the middle of April, we launched our new sustainable flower box. These boxes are made of 100% recycled materials, and re-usable up to 200 times! Before, we were sending all our flowers in cardboard boxes. Although we picked up most of the boxes and recycled them, nothing beats this newly invented box. We’ve teamed up with a company called ‘Newwen’, they are focusing on sustainability by making everything recyclable, reusable and they’re moving towards zero waste and 100% sustainability.
Together with one of our florists, Jolanta from ‘The Secret Garden Flowers’, we reviewed the box and spoke about how this box changed things for her. We shared the interview with Newwen and they made an amazing article, one I’d like to share with you.
15 November 2023
Red flowers to warm up your Christmas feelings
InspirationThe festive season is coming closer, and it’s the perfect time to fill your shops with red flowers! A signature color during Christmas. Whether we talk about a Carnation or Greenery, a lot can fit into the Christmas palette, and in this blog, we’ll look at some of the most loved red flowers that are perfect for the holiday season. Curious, or in need of inspiration? Read on! Like you may have seen, we posted a reel on Instagram with red flowers. You’ve seen Carnations, Amaryllis, and yes, Peonies!
In the video you’ll see specific varieties, but I’ll give you similar flowers too so you can choose!
InspirationThe festive season is coming closer, and it’s the perfect time to fill your shops with red flowers! A signature color during Christmas. Whether we talk about a Carnation or Greenery, a lot can fit into the Christmas palette, and in this blog, we’ll look at some of the most loved red flowers that are perfect for the holiday season. Curious, or in need of inspiration? Read on! Like you may have seen, we posted a reel on Instagram with red flowers. You’ve seen Carnations, Amaryllis, and yes, Peonies!
In the video you’ll see specific varieties, but I’ll give you similar flowers too so you can choose!
13 November 2023
Jolly Christmas Decoration That Everyone Needs
InspirationIt’s almost that time of the year when jingle bells ring, Christmas decorations are in full swing and the flower shops are turned into true Winter Wonderlands. As a florist you are the Santa of the flower world, and you must deliver joy all the time… Your flower shop turns into the coziest place in town, at least, after you pay a visit to our decoration stock! We have the most stylish, yet traditional Christmas decorations that are worth having a look! Curious about what we offer? Read on and find out!
InspirationIt’s almost that time of the year when jingle bells ring, Christmas decorations are in full swing and the flower shops are turned into true Winter Wonderlands. As a florist you are the Santa of the flower world, and you must deliver joy all the time… Your flower shop turns into the coziest place in town, at least, after you pay a visit to our decoration stock! We have the most stylish, yet traditional Christmas decorations that are worth having a look! Curious about what we offer? Read on and find out!
08 November 2023
Halloween – All of these boo-tiful flowers are to die for
InspirationHalloween is just a few days away and we already have seen a lot of cool and spooky creations that our florists made. Flowers in pumpkins, all the orange tones and of course the spooky twists, take for example the waxed roses. They are perfect to use in a Halloween arrangement! In this blog I’ll show you exactly what flowers you need to make your flower arrangements look spook-tastic! Everything black and orange works for this theme, but also the wild and wiggly flowers! For example, Euphorbia or Black Zantedeschia. I’ll tell you all about them!
InspirationHalloween is just a few days away and we already have seen a lot of cool and spooky creations that our florists made. Flowers in pumpkins, all the orange tones and of course the spooky twists, take for example the waxed roses. They are perfect to use in a Halloween arrangement! In this blog I’ll show you exactly what flowers you need to make your flower arrangements look spook-tastic! Everything black and orange works for this theme, but also the wild and wiggly flowers! For example, Euphorbia or Black Zantedeschia. I’ll tell you all about them!
