• Flowers & Green
  • Plants
  • Decoration
  • Origin Direct
  • Pre-order
  • Themes

Pink is the new Blue – Hoek flowers for Charity

This charity event is now closed

5 min

Inside Hoek

11 Jan 2024

by Isabella

Pink Ribbon Charity How can you contribute?

January… the first month of a new year, sounds exciting but it can be a bit depressing also. The Christmas lights and trees disappear, everything goes back to normal, and the first upcoming holiday takes a while. That’s why we want to spread some positivity and smiles and what better way to do that than with flowers? Instead of feeling blue, we’re going Pink!

Let’s turn this day around into a day of happiness, surrounding ourselves with flowers because let’s be honest… flowers make everyone happy! For every stem you buy, we donate €0.05 cents to the charity: Pink Ribbon.

Pink Ribbon Charity

So, what’s Pink Ribbon all about? They're a fundraising powerhouse focused on bankrolling projects and research in the breast cancer world. Their goal? To fund stuff that digs into treatments, aftercare, and the long-term effects of breast cancer. All this effort is for one big reason: to make life better and longer for woman battling breast cancer.

Pink Ribbon is a key part of the KWF Cancer Society. KWF is there for people at every stage of life – for those who haven't faced cancer and even for those in their final stages. Their goals are clear: prevent cancer wherever possible, make all forms of cancer more treatable, improve the quality of life for (ex)cancer patients and their loved ones, and ensure the best care for patients in their final days. Every day, they stand committed to a better life with and without cancer. By funding scientific research, they're paving the way for the breakthroughs of tomorrow.

“Pink is our (flower)power color“

How can you contribute?

It is very simple, buy pink flowers! From every bought flower stem with the label ‘Pink Monday’ we donate €0.05 cents to Pink Ribbon. Over the last two years we have raised €3.822,90 euro in total during Pink Monday, let’s do this together and break the record of last year which was €2533,10!

Share the news among your florist friends so we can raise as much as we can. Let’s do this together!

You might also like
Stunning Fall Flowers: A Guide to Autumn Floral Trends and Colour Palettes

Inspiration As the days are growing shorter and the air is turning colder, the beauty of fall comes alive in more than just the changing of colours. The seasonal flowers are beautiful and have deep, warm colours. In this guide, we’ll explore the top fall flowers, dive into 2024 floral design trends, and reveal the best colour palettes to capture the spirit of autumn.

Inspiration As the days are growing shorter and the air is turning colder, the beauty of fall comes alive in more than just the changing of colours. The seasonal flowers are beautiful and have deep, warm colours. In this guide, we’ll explore the top fall flowers, dive into 2024 floral design trends, and reveal the best colour palettes to capture the spirit of autumn.

02 October 2024
Discover Dahlias – Everything you need to know about this summer flower

Inspiration This big and vibrant flower is extremely popular and a favourite of many people for good reason! Dahlias are a real summer flower and signifies the return of better weather for many people. You can find Dahlia’s in many different forms and colours ranging from reds and pinks, to purple and orange. One thing is certain, these bright and stunning flowers are real eye catchers.

Inspiration This big and vibrant flower is extremely popular and a favourite of many people for good reason! Dahlias are a real summer flower and signifies the return of better weather for many people. You can find Dahlia’s in many different forms and colours ranging from reds and pinks, to purple and orange. One thing is certain, these bright and stunning flowers are real eye catchers.

03 September 2024
Preparing Hydrangeas for Stunning Blooms: Step-by-Step Guide

Tips & Tricks Known for their lush and big heads, hydrangeas are a favourite among florists and flower enthusiasts. These stunning flowers typically bloom from late spring to early autumn and are seriously breathtaking! Hydrangeas were first cultivated in Japan, but they also originated from the Americas. They thrive in many climates and are beloved all over the world. Let’s dive a little deeper into the world of hydrangeas, because these beauties are quite special!

Tips & Tricks Known for their lush and big heads, hydrangeas are a favourite among florists and flower enthusiasts. These stunning flowers typically bloom from late spring to early autumn and are seriously breathtaking! Hydrangeas were first cultivated in Japan, but they also originated from the Americas. They thrive in many climates and are beloved all over the world. Let’s dive a little deeper into the world of hydrangeas, because these beauties are quite special!

30 July 2024
Exotics from the Sunny Fields of South Africa

Inspiration Since last August, our Direct stock from South Africa has been available, letting you buy flowers straight from the sunny farms there. Today, we're focusing on a special group of flowers: Exotics! South Africa is full of unique flowers, and we'll talk about where they come from, how to take care of them, and the different varieties you can find.

Inspiration Since last August, our Direct stock from South Africa has been available, letting you buy flowers straight from the sunny farms there. Today, we're focusing on a special group of flowers: Exotics! South Africa is full of unique flowers, and we'll talk about where they come from, how to take care of them, and the different varieties you can find.

17 July 2024

Looking for the best flowers?

Register here