In a groundbreaking move that's set to redefine the floral industry, Hoek flowers has amplified its sustainability initiatives with an eco-conscious innovation. For the first time in the industry, we're introducing reusable, pink flower boxes. This eco-friendly packaging solution, entirely made from recycled materials, is set to revolutionize the standards of packaging in the world of flowers, marking a significant milestone in our journey towards a sustainable future.
From Single-Use to Reusable: Sustainable Packaging Transition
Historically, like many other companies in our sector, we shipped our high-quality flowers in traditional cardboard boxes. Although we made significant efforts to recycle as many of these boxes as possible, they simply can't match the environmental benefits of our newly-launched sustainable boxes. This innovative approach to packaging is in line with our commitment to safeguarding our environment, ensuring that no trees or bees are impacted adversely during their production.
Embracing the Circular Economy
What makes these boxes truly exceptional is their lifecycle. After fulfilling their function for up to 200 uses, these flower boxes are fully recycled. Notably, 80% of the material is reincorporated into a new box, bringing our packaging in harmony with the principles of a circular economy. This forward-thinking method of transporting flowers is set to create a significant positive impact on the environment, showcasing our commitment to responsible business practices.
Merging Brand Identity and Eco-Friendly
These striking pink boxes are a testament to our commitment to sustainability, and they are also a distinct representation of our vibrant brand identity. They boldly demonstrate how businesses can balance staying true to their brand aesthetic with the essential task of embracing environmentally-friendly practices. The bright pink hue of the boxes not only grabs attention but also conveys a powerful message about the feasibility of harmonizing business goals with sustainability efforts.
“A Call to Collaboration”
Joining Hands for a Greener Future
Success in sustainability initiatives, like all worthwhile endeavors, requires teamwork. This project, while a significant stride towards our sustainable future, can only flourish with collective effort. We're calling on our valued florists, reliable transport partners, and dedicated employees to join us in our journey towards sustainability. This transition may require a bit of extra effort - collecting, cleaning, and restacking these reusable boxes - but we believe that these actions are a small price to pay for contributing to a more sustainable world.
Commitment to Eco-Friendly Packaging
With the introduction of these recyclable, pink flower boxes, Hoek flowers is making a bold declaration of its commitment to a greener future. While the path forward will inevitably present challenges, the potential to significantly reduce our environmental footprint fuels our determination to persist. The reusable, pink flower boxes are more than an innovation in the floral industry - they symbolize the transformative power of sustainable practices in the business world, and the role each one of us can play in shaping a greener future.
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Sustainable flower delivery – The Secret Garden Flowers
SustainablityIn the middle of April, we launched our new sustainable flower box. These boxes are made of 100% recycled materials, and re-usable up to 200 times! Before, we were sending all our flowers in cardboard boxes. Although we picked up most of the boxes and recycled them, nothing beats this newly invented box. We’ve teamed up with a company called ‘Newwen’, they are focusing on sustainability by making everything recyclable, reusable and they’re moving towards zero waste and 100% sustainability.
Together with one of our florists, Jolanta from ‘The Secret Garden Flowers’, we reviewed the box and spoke about how this box changed things for her. We shared the interview with Newwen and they made an amazing article, one I’d like to share with you.
SustainablityIn the middle of April, we launched our new sustainable flower box. These boxes are made of 100% recycled materials, and re-usable up to 200 times! Before, we were sending all our flowers in cardboard boxes. Although we picked up most of the boxes and recycled them, nothing beats this newly invented box. We’ve teamed up with a company called ‘Newwen’, they are focusing on sustainability by making everything recyclable, reusable and they’re moving towards zero waste and 100% sustainability.
Together with one of our florists, Jolanta from ‘The Secret Garden Flowers’, we reviewed the box and spoke about how this box changed things for her. We shared the interview with Newwen and they made an amazing article, one I’d like to share with you.
15 November 2023
Red flowers to warm up your Christmas feelings
InspirationThe festive season is coming closer, and it’s the perfect time to fill your shops with red flowers! A signature color during Christmas. Whether we talk about a Carnation or Greenery, a lot can fit into the Christmas palette, and in this blog, we’ll look at some of the most loved red flowers that are perfect for the holiday season. Curious, or in need of inspiration? Read on! Like you may have seen, we posted a reel on Instagram with red flowers. You’ve seen Carnations, Amaryllis, and yes, Peonies!
In the video you’ll see specific varieties, but I’ll give you similar flowers too so you can choose!
InspirationThe festive season is coming closer, and it’s the perfect time to fill your shops with red flowers! A signature color during Christmas. Whether we talk about a Carnation or Greenery, a lot can fit into the Christmas palette, and in this blog, we’ll look at some of the most loved red flowers that are perfect for the holiday season. Curious, or in need of inspiration? Read on! Like you may have seen, we posted a reel on Instagram with red flowers. You’ve seen Carnations, Amaryllis, and yes, Peonies!
In the video you’ll see specific varieties, but I’ll give you similar flowers too so you can choose!
13 November 2023
Jolly Christmas Decoration That Everyone Needs
InspirationIt’s almost that time of the year when jingle bells ring, Christmas decorations are in full swing and the flower shops are turned into true Winter Wonderlands. As a florist you are the Santa of the flower world, and you must deliver joy all the time… Your flower shop turns into the coziest place in town, at least, after you pay a visit to our decoration stock! We have the most stylish, yet traditional Christmas decorations that are worth having a look! Curious about what we offer? Read on and find out!
InspirationIt’s almost that time of the year when jingle bells ring, Christmas decorations are in full swing and the flower shops are turned into true Winter Wonderlands. As a florist you are the Santa of the flower world, and you must deliver joy all the time… Your flower shop turns into the coziest place in town, at least, after you pay a visit to our decoration stock! We have the most stylish, yet traditional Christmas decorations that are worth having a look! Curious about what we offer? Read on and find out!
08 November 2023
Halloween – All of these boo-tiful flowers are to die for
InspirationHalloween is just a few days away and we already have seen a lot of cool and spooky creations that our florists made. Flowers in pumpkins, all the orange tones and of course the spooky twists, take for example the waxed roses. They are perfect to use in a Halloween arrangement! In this blog I’ll show you exactly what flowers you need to make your flower arrangements look spook-tastic! Everything black and orange works for this theme, but also the wild and wiggly flowers! For example, Euphorbia or Black Zantedeschia. I’ll tell you all about them!
InspirationHalloween is just a few days away and we already have seen a lot of cool and spooky creations that our florists made. Flowers in pumpkins, all the orange tones and of course the spooky twists, take for example the waxed roses. They are perfect to use in a Halloween arrangement! In this blog I’ll show you exactly what flowers you need to make your flower arrangements look spook-tastic! Everything black and orange works for this theme, but also the wild and wiggly flowers! For example, Euphorbia or Black Zantedeschia. I’ll tell you all about them!
