Inside Hoek

Sustainablity In the middle of April, we launched our new sustainable flower box. These boxes are made of 100% recycled materials, and re-usable up to 200 times! Before, we were sending all our flowers in cardboard boxes. Although we picked up most of the boxes and recycled them, nothing beats this newly invented box. We’ve teamed up with a company called ‘Newwen’, they are focusing on sustainability by making everything recyclable, reusable and they’re moving towards zero waste and 100% sustainability. Together with one of our florists, Jolanta from ‘The Secret Garden Flowers’, we reviewed the box and spoke about how this box changed things for her. We shared the interview with Newwen and they made an amazing article, one I’d like to share with you.

Inside Hoek

In the Netherlands it’s becoming colder, leaves start to fall, flowers are changing colors and everything is getting cozy. Especially Hydrangeas start to change, as you may know, Hydrangeas in fall are unique in color. I hear you thinking… Isn’t every flower unique? Yes, of course, but Hydrangeas literally change colors on it’s own. A green variety can be green/red the next week. How cool is that? On this fall trip, we wanted to show our florists the magic of walking in such a greenhouse, filled with the most beautiful varieties and colors. Even better, have lunch in between them. Want to know more about our amazing adventures? Read along and maybe we will write about our trip with you in our next blog! In the intro we talk about the Hydrangea part of the journey, but we did so much more! We went to the Tulperij to pick Sunflowers and Dahlias, went to VIP Roses, had a boat tour through the cozy city of Leiden, we showed the place all the magic happens: our HQ, went to have lunch in the greenhouse of Ko Kolk, and most important of all – we had the BEST time together with our florists.

Webshop I think a lot of you have already met flowers from South America (Colombia) and of course we hope you like them! But behind every flower and where we are sourcing them from is a story, one I’d like you to tell…

Inside Hoek Drive along the coast of France's Cote d'Azur & Italy's Riviera dei Fiori, a romantic destination. See Monaco harbour & snowy mountains, feel the warm January sun. Italian tunes play, inspiring dreams of sunsets, olives, & red wine. On your way to San Remo for stunning Ranunculus fields.

Sustainability In a game-changing move that's set to redefine the floral industry, Hoek Flowers steps up its sustainability efforts. For the first time, we're introducing reusable, pink flower boxes - an eco-friendly packaging solution entirely made from recycled materials, redefining the packaging norms in the flower market.