Collaborations built on shared ambitions

At Hoek flowers, we believe the future of floristry is built through connection, creativity and shared knowledge. Together with leading floral academies, design schools, ambassadors, creatives and industry partners from around the world, we create opportunities that educate and inspire florists as well as encourage experiences to strengthen the global flower community.

From education and trend development, to workshops, events and creative collaborations, our partnerships aim to bridge the industry closer together, one connection at a time.

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BFA

Peter van Delft

Madrid Blooms

World of Spray Roses

Lacy Bird

Flower Forum UA

British Florist Association

The British Florist Association (BFA) is a trade association dedicated to representing, supporting and bringing together the UK floristry industry. It serves as a community by connecting florists, growers, wholesalers, suppliers and other industry professionals. The BFA supports its members through education, business advice, networking opportunities, industry events and initiatives that help florists develop their skills and businesses. It also plays an important role in promoting floristry as a profession and recognising the people and businesses that make the industry what it is today.

One of the highlights of the BFA calendar is the annual BFA Industry Awards. These awards celebrate talent, creativity and achievements across the floristry industry, from independent florists and growers to flower suppliers and wholesalers. At Hoek flowers, we’re proud to be a member of the British Florist Association and contribution to support a shared vision in bringing the industry together. We believe that a strong floristry industry is built through collaboration, shared knowledge and supporting one another. We go further together.

Become a BFA member