• Flowers & Green
  • Plants
  • Decoration
  • Origin Direct

Collaborations built on shared ambitions

At Hoek flowers, we believe the future of floristry is built through connection, creativity and shared knowledge. Together with leading floral academies, design schools, ambassadors, creatives and industry partners from around the world, we create opportunities that educate and inspire florists as well as encourage experiences to strengthen the global flower community.

From education and trend development, to workshops, events and creative collaborations, our partnerships aim to bridge the industry closer together, one connection at a time.

Madrid Blooms
Peter van Delft
Lacy Bird

Madrid Blooms is shaping the future of botanical design by elevating flowers as a powerful medium for artistic expression. Each year, international floral designers come together for an immersive programme of presenters that push creative boundaries and explore new visual languages across workshops and installations.

This collaboration reflects our shared vision with Hoek flowers to inspire florists, encourage innovation and support sustainable, knowledge driven growth within the floral industry. Madrid Blooms offers florists the opportunity to learn from the best, connect globally and return to their work with fresh perspective and renewed creative confidence.

Peter
van Delft
Ambassador

Peter van Delft an ambassador of Hoek flowers and a knowledgeable, trusted voice within the international floral industry. Through high quality content, he brings florists closer to the source by sharing the stories behind growers and breeders from around the world.

Travelling from the Netherlands to Kenya, Colombia and beyond, Peter offers a unique behind the scenes look at flower production, innovation and craftsmanship. His work highlights not only the beauty of flowers, but also the people, passion and processes behind them.

With a global reach of followers, Peter helps Hoek flowers connect florists directly to the origin, inspiring transparency, appreciation and a deeper understanding of the floral supply chain.

Lacy Bird Academy

Lacy Bird Academy is an international floristry education platform founded by the renowned floral brand Lacy Bird. Since its launch in 2016, the academy has trained thousands of florists from all over the world.

Offering both online courses and in-person workshops and intensives, Lacy Bird Academy focuses on technique, creativity, colour theory, and business development. Their programmes combine craftsmanship with contemporary trends, providing florists with the skills and confidence to elevate their work.

We are proud to be a partner of Lacy Bird Academy in Asia, supporting their mission to inspire and educate florists across the region. With a global presence and a strong creative vision, Lacy Bird Academy continues to shape the next generation of floral designers.