Tulip Day Amsterdam 2026: United in Bloom

On Saturday, 17 January 2026, the Netherlands will once again be all about one of our most iconic flowers: the tulip. During Tulip Day Amsterdam 2026, the new tulip season is officially launched. For Hoek flowers and our customers, this is an important annual moment, as tulips play a central role within the floral industry.

United in Bloom

The 2026 edition carries the theme “United in Bloom”, in celebration of Amsterdam’s 750th anniversary. This theme highlights the connecting power of flowers: people, cultures, and generations come together through the tulip. As every year, the start of the tulip season is festively celebrated in Amsterdam.

Why is National Tulip Day interesting for florists?

Tulips remain one of the best-selling seasonal flowers year after year. National Tulip Day offers florists extra opportunities to:

• Give the shop a fresh, spring-like look
• Inspire customers
• Introduce seasonal bouquets and promotions
• Benefit from media attention and customer experience.

A strong tulip presentation in January often leads to increased footfall and impulse purchases.

Tulips from Hoek flowers

Tulip Singles are a popular choice for florists due to their versatility, strong stems and wide colour range. At Hoek flowers, we offer an extensive selection of Tulip Singles, including our Top 5 varieties:

• Toyal Virgin
• Strong Gold
• Dynasty
• Antartica
• Gem

These varieties are well known for their reliable quality, consistent flowering and strong consumer appeal.

Our webshop features a wide selection of tulips in our Superdeals. This allows florists to benefit from competitive prices on popular colours and varieties, while continuing to rely on the trusted quality of Hoek flowers.

Starting the tulip season together

Hoek flowers is ready to support florists with quality, assortment and expert advice. Together, we make the start of the season a strong and inspiring moment.