• Flowers & Green
  • Plants
  • Decoration
  • Origin Direct
  • Pre-Order
  • Themes

Pink is the new Blue – Hoek flowers for Charity

This charity event is now closed

5 min

Inside Hoek

11 Jan 2024

by Isabella

Pink Ribbon Charity How can you contribute?

January… the first month of a new year, sounds exciting but it can be a bit depressing also. The Christmas lights and trees disappear, everything goes back to normal, and the first upcoming holiday takes a while. That’s why we want to spread some positivity and smiles and what better way to do that than with flowers? Instead of feeling blue, we’re going Pink!

Let’s turn this day around into a day of happiness, surrounding ourselves with flowers because let’s be honest… flowers make everyone happy! For every stem you buy, we donate €0.05 cents to the charity: Pink Ribbon.

Pink Ribbon Charity

So, what’s Pink Ribbon all about? They're a fundraising powerhouse focused on bankrolling projects and research in the breast cancer world. Their goal? To fund stuff that digs into treatments, aftercare, and the long-term effects of breast cancer. All this effort is for one big reason: to make life better and longer for woman battling breast cancer.

Pink Ribbon is a key part of the KWF Cancer Society. KWF is there for people at every stage of life – for those who haven't faced cancer and even for those in their final stages. Their goals are clear: prevent cancer wherever possible, make all forms of cancer more treatable, improve the quality of life for (ex)cancer patients and their loved ones, and ensure the best care for patients in their final days. Every day, they stand committed to a better life with and without cancer. By funding scientific research, they're paving the way for the breakthroughs of tomorrow.

“Pink is our (flower)power color“

How can you contribute?

It is very simple, buy pink flowers! From every bought flower stem with the label ‘Pink Monday’ we donate €0.05 cents to Pink Ribbon. Over the last two years we have raised €3.822,90 euro in total during Pink Monday, let’s do this together and break the record of last year which was €2533,10!

Share the news among your florist friends so we can raise as much as we can. Let’s do this together!

You might also like
The Peony Journal – everything about this stunning flower

Inspiration When we talk about favorite flowers, peonies are on top of the list for many people. These flowers are big and fluffy, making them really stand out. What's more, they come in a big range of colors, but pink is the most popular - it's like a fluffy pink dream. However, it's not just their looks; peonies smell amazing too! They're not around all year, so when peonies start showing up, you know it's spring or early summer. This makes them extra special and something people really look forward to seeing.

Inspiration When we talk about favorite flowers, peonies are on top of the list for many people. These flowers are big and fluffy, making them really stand out. What's more, they come in a big range of colors, but pink is the most popular - it's like a fluffy pink dream. However, it's not just their looks; peonies smell amazing too! They're not around all year, so when peonies start showing up, you know it's spring or early summer. This makes them extra special and something people really look forward to seeing.

06 May 2024
Preparing Lilies of the Valley for Stunning Blooms: Step-by-Step Guide

Tips & Tricks When you see these beauties… you know that spring has arrived. With their unique bell-shaped flowers and amazing smells, the Lily of the Valley is a real spring staple. It is said that these flowers symbolize luck and prosperity as well as ‘the return of happiness.’ This we can believe, because just look at them! Also known as Convallaria majalis, the Lily of the Valley is a unique and delicate flower. When you unpack a delicate product like Lily of the Valley, make sure to be careful not to damage them by unboxing your flowers. Follow the steps below to ensure the best-looking flowers.

Tips & Tricks When you see these beauties… you know that spring has arrived. With their unique bell-shaped flowers and amazing smells, the Lily of the Valley is a real spring staple. It is said that these flowers symbolize luck and prosperity as well as ‘the return of happiness.’ This we can believe, because just look at them! Also known as Convallaria majalis, the Lily of the Valley is a unique and delicate flower. When you unpack a delicate product like Lily of the Valley, make sure to be careful not to damage them by unboxing your flowers. Follow the steps below to ensure the best-looking flowers.

16 April 2024
Expanding our South America Direct with Ecuador

Webshop We're thrilled to announce the expansion of our Origin Direct collection to include breathtaking flowers from Ecuador! As some of you may already know, we've been offering flowers sourced directly from farms in South Africa, Kenya, and Colombia, delivered straight from the farms to your doorstep. And now, you can also enjoy your favorite flowers sourced directly from Ecuador. We will add so many beautiful flowers. You’re familiar with the stunning FSQ Roses right? Now, they’re available in the South America stock for attractive prices!

Webshop We're thrilled to announce the expansion of our Origin Direct collection to include breathtaking flowers from Ecuador! As some of you may already know, we've been offering flowers sourced directly from farms in South Africa, Kenya, and Colombia, delivered straight from the farms to your doorstep. And now, you can also enjoy your favorite flowers sourced directly from Ecuador. We will add so many beautiful flowers. You’re familiar with the stunning FSQ Roses right? Now, they’re available in the South America stock for attractive prices!

19 March 2024
Ranunculus flowers for Romantic moments

Inspiration The ranunculus flower is a real eye-catcher, even though it is not as famous as a rose or tulip, it is still a hidden gem that everyone should know about! The ranunculus is known for its full heads and layered petals, and they fit into all palettes and themes because of the many color choices.

Inspiration The ranunculus flower is a real eye-catcher, even though it is not as famous as a rose or tulip, it is still a hidden gem that everyone should know about! The ranunculus is known for its full heads and layered petals, and they fit into all palettes and themes because of the many color choices.

18 March 2024

Looking for the best flowers?

Register here