One of the big advantages of being a Hoek Exclusive member? I would say: Hoek Flower Trips! Meeting florists, growers and discovering the ins and outs of flower business in another country. This time our journey brought us, together with an amazing group of florists, to the gorgeous Riviera dei Fiori, aka The Flower Coast.
This informative and fun trip is all about discovering the origin and cultivation method of the Mediterranean products we offer in our web shop. A mixed group of florists from the UK, Northern Ireland, Ireland, and the US gathered to join the Hoek team on this great adventure.
Flowers of France
We started off in Nice (France), where we faced blue skies and calmingly swaying palm trees. A perfect start of this trip. The first stop: Antirrhinum . Probably the tallest we’ve ever seen! After a great lunch we headed our way to the eucalyptus fields. What’s a better way to explore the incredible hills of France filled with baby blue than driving a 4x4?
The setting sun on our right-hand side while we’re driving from the hills of France to the coast of Italy. The classic L’italiano is blasting through the speakers, and we’re all tired… but so ready for part two of this adventure.
Arma di Taggia
A relaxed start in one of the cutest Italian towns, called Arma di Taggia. Our host Alberto is excited to see us again and serves our breakfast with the biggest smile. We started the day by visiting the gorgeous farm of Paola & Stephano. After seeing their amazing, dried flowers operation, we continued to their farm that is located on the slope of a mountain and situated towards the sea. We now know why their poppies are the best in the market… who doesn’t like a sea view and rays of sun all day? After popping their friend’s home-made Prosecco at 11AM, we said goodbye and continued our journey to the Ranunculus fields.
The Italian flower Passion
The Parodi family is receiving us with the same passion and enthusiasm as always. Growing exclusively for Hoek, it’s an absolute delight to walk over this aesthetically appealing Ranunculus farm. Being able to see quality and such passion with your own eyes changes your perspective forever. After a fun night in the city of San Remo, and another great breakfast we unfortunately had to leave this gorgeous part of Italy. We made a final stop at breeder Biancheri – where we were able to have a look into future Ranunculus, Anemone and Poppy varieties – to see where the ‘chain’ of flower production starts. Back in Nice we toasted for the last time on an amazing trip full of laughs, insights, memories and most importantly… new (floral) friends!
“Flowers connect people around the World“
A Special Thanks
A special thanks to: Gary and Emma (Memento Floral Design), Elena (Arugula Tango), Gill and Becca (Flower Thyme), Allison and Darren (Mad Lilies) and Olga and Sean (The Flower Shed). You made this trip one to never forget!
Love, Lian.
Not a Hoek Exclusive member yet? Sign up for free at hoekexclusive.com and automatically save points with every purchase at Hoek flowers. Use them up for free gifts or to join our amazing flower trips!
P.S. Stay tuned next week for our coming Spring trip ;)
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Stunning Fall Flowers: A Guide to Autumn Floral Trends and Colour Palettes
Inspiration
As the days are growing shorter and the air is turning colder, the beauty of fall comes alive in more than just the changing of colours. The seasonal flowers are beautiful and have deep, warm colours. In this guide, we’ll explore the top fall flowers, dive into 2024 floral design trends, and reveal the best colour palettes to capture the spirit of autumn.
Inspiration
As the days are growing shorter and the air is turning colder, the beauty of fall comes alive in more than just the changing of colours. The seasonal flowers are beautiful and have deep, warm colours. In this guide, we’ll explore the top fall flowers, dive into 2024 floral design trends, and reveal the best colour palettes to capture the spirit of autumn.
Discover Dahlias – Everything you need to know about this summer flower
Inspiration
This big and vibrant flower is extremely popular and a favourite of many people for good reason! Dahlias are a real summer flower and signifies the return of better weather for many people. You can find Dahlia’s in many different forms and colours ranging from reds and pinks, to purple and orange. One thing is certain, these bright and stunning flowers are real eye catchers.
Inspiration
This big and vibrant flower is extremely popular and a favourite of many people for good reason! Dahlias are a real summer flower and signifies the return of better weather for many people. You can find Dahlia’s in many different forms and colours ranging from reds and pinks, to purple and orange. One thing is certain, these bright and stunning flowers are real eye catchers.
Preparing Hydrangeas for Stunning Blooms: Step-by-Step Guide
Tips & Tricks
Known for their lush and big heads, hydrangeas are a favourite among florists and flower enthusiasts. These stunning flowers typically bloom from late spring to early autumn and are seriously breathtaking! Hydrangeas were first cultivated in Japan, but they also originated from the Americas. They thrive in many climates and are beloved all over the world. Let’s dive a little deeper into the world of hydrangeas, because these beauties are quite special!
Tips & Tricks
Known for their lush and big heads, hydrangeas are a favourite among florists and flower enthusiasts. These stunning flowers typically bloom from late spring to early autumn and are seriously breathtaking! Hydrangeas were first cultivated in Japan, but they also originated from the Americas. They thrive in many climates and are beloved all over the world. Let’s dive a little deeper into the world of hydrangeas, because these beauties are quite special!
Exotics from the Sunny Fields of South Africa
Inspiration
Since last August, our Direct stock from South Africa has been available, letting you buy flowers straight from the sunny farms there. Today, we're focusing on a special group of flowers: Exotics! South Africa is full of unique flowers, and we'll talk about where they come from, how to take care of them, and the different varieties you can find.
Inspiration
Since last August, our Direct stock from South Africa has been available, letting you buy flowers straight from the sunny farms there. Today, we're focusing on a special group of flowers: Exotics! South Africa is full of unique flowers, and we'll talk about where they come from, how to take care of them, and the different varieties you can find.
Looking for the best flowers?
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