In the middle of April, we launched our new sustainable flower box. These boxes are made of 100% recycled materials, and re-usable up to 200 times! Before, we were sending all our flowers in cardboard boxes. Although we picked up most of the boxes and recycled them, nothing beats this newly invented box. We’ve teamed up with a company called ‘Newwen’, they are focusing on sustainability by making everything recyclable, reusable and they’re moving towards zero waste and 100% sustainability.
Together with one of our florists, Jolanta from ‘The Secret Garden Flowers’, we reviewed the box and spoke about how this box changed things for her. We shared the interview with Newwen and they made an amazing article, one I’d like to share with you.
Thriving in Sustainability
In the small village Gowna in Ireland, in the middle of big green hills, lies a hidden gem known as 'The Secret Garden Flowers.' For over a decade and a half, Jolanta Tytmonaite Moore and her team have been creating the prettiest floral arrangements, specializing in weddings for 80 to 90 weddings every year. Their dedication to creating unforgettable moments has always been at the heart of their business. Today, we dive into their journey of innovation and sustainability, made possible with the new boxes from Hoek flowers.
Eco-Friendly Revolution at 'The Secret Garden Flowers'
The transition to reusable flower boxes from Hoek flowers has been a game-changer for 'the Secret Garden Flowers.' Jolanta confirms that flower transportation now runs seamlessly, with reliable drivers and minimal issues. Their trust in Hoek flowers as a supplier is huge. The reusable boxes have not only reduced the environmental footprint but also enhanced the customer experience. Jolanta told us that the boxes are sturdy and visually appealing. The flowers are securely protected and arrive in perfect condition without any damage—a testament to the strength of these innovative boxes. And the best part? The boxes are moisture-resistant, easy to clean, fold, and stack, simplifying their workflow, which is perfect regarding the busy florist life. In addition to flower transportation, these boxes have versatile applications. Centerpieces for weddings are safely transported, ensuring the flowers arrive undamaged at their destination. A practical solution that reduces much stress.
“They are strong and they look amazing“
A Commitment to Sustainability
For a talented and hard-working florist like 'the Secret Garden Flowers,' working with sustainable practices and eco-friendly initiatives is a high importance. Jolanta points out the significance of sustainability not just for their business but for all florists. The reusable boxes are an environmentally friendly choice that reduces waste and saves costs—a fantastic project that goes well with their values.
A Greener Future with Hoek flowers
Gerben van Duijvenbode and Ruben Hoek, CCO and CEO of Hoek flowers, reveal that the shift to reusable boxes has been met with the best positive customer feedback. The transition from single-use cardboard to reusable materials is a step towards environmental consciousness, a responsibility for businesses in 2023. Their decision to switch to reusable boxes was driven by a vision of a more sustainable future. With this move, we were able to take immediate action while making a significant impact, and the results are already evident.
“It’s a win-win for everyone“
A Transformation Beyond Expectation
Reusable flower boxes have raised the industry standard to a new level. The benefits extend beyond environmental considerations. Thanks to the application of RFID technology, we optimize our logistical processes and achieve significant cost savings, as traditional stickers are no longer needed. This provides a unique selling point for businesses like 'The Secret Garden Flowers.' Customers are excited about the contribution to the environment, making a significant step forward in sustainable packaging. We want to thank Jolanta from The Secret Garden Flowers for cooperating in this interview and tell us all about her experience with the new flower box.