Sustainable growth, bright future

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Recycling

Facility

Logistics

Certifications

Com:post

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Pioneering Reusable - Pink Flower Boxes

10 July 2023

Sustainable flower delivery – The Secret Garden Flowers

15 November 2023

Recycling

Though we strive for a sustainable flower journey, we occasionally use materials like plastic. The good news is they’re recyclable! We separate all waste—plastic, green waste, cardboard, and paper—for proper recycling. You can contribute too by sorting your waste and taking it to a local recycling center. Together, we make a difference!

Recyclable boxes

We’re the first in the flower industry to use reusable pink flower boxes made entirely from recycled materials—up to 200 times! Previously, we used cardboard boxes, which we recycled, but these new boxes are a game-changer. No trees or bees were harmed in their creation, and after 200 uses, they’re fully recycled with 80% reused to make new boxes.

Our innovative flower boxes not only set a new environmental standard but also streamline logistics with RFID technology, cutting costs by eliminating traditional stickers. Each year, we save 300,000 cardboard boxes. Success depends on teamwork: florists, transport companies, and employees must help by picking up, cleaning, and re-stacking the boxes.

Fust collars

In addition to our amazing (pink) recyclable flower boxes, we also use recyclable fust collars. They are used to avoid damaging and breaking our precious flowers. These collars are made from the same 100% recycled materials as our re-usable boxes and help us make the packaging process more sustainable!

"One of our core values at Hoek flowers is unity, we want to unite customers, growers and industry players around the world with our shared love of flowers. It is very important to us that we connect and supply whilst thinking about the planet. Read more about what sustainable efforts we at Hoek proudly partake in and continuously work on."

Facility facts

At hoek flowers, sustainability comes first. Our green-certified building meets top eco-standards, with high insulation reducing energy waste. Plus, our facilities boast additional sustainable features!

More behind the scenes

100% gas-free

Our building, water supply, and restaurant stove run without natural gas. By going 100% gas-free, we cut CO₂ emissions and reduce our carbon footprint.

Solar panels

Our roof is busy! With 6,700+ solar panels, we generate 2,000,000 kWh yearly, covering 75% of our energy needs. Reaching 100% remains our goal!

Green roof

Hoek flowers installed a 4,000 m² sedum roof, the largest in the area. Studied by Naturalis and the University of Leiden, it supports wildlife, purifies the air, and improves insulation.

Fair trade partners

Coffee is a must at Hoek! We get ours from local roastery ‘Koffie Lovers,’ who work with Fair Trade farms and support coffee-growing communities.

Turning floral waste into growth

- Com:post

At Hoek flowers, sustainability is key, and we’re always seeking innovative ways to reduce our environmental footprint. That’s why we’re excited about our exclusive partnership with COM:POST, providing florists across the UK with a simple, sustainable green waste solution. Together, we’re making a real impact!

COM:POST collects floristry green waste and transforms it into high-quality compost for UK growers, creating a sustainable, closed-loop system. Using compostable, waterproof paper sacks, the process is efficient and eco-friendly. With tailored waste collection and full transparency, it’s a one-of-a-kind service!

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Certificates

Growing and buying flowers carries great responsibility. Therefore, here at Hoek flowers, we collaborate with many growers who comply with the ‘#FSI basket of standards 2025'.

FSI stands for Floriculture Sustainable Initiative and this organisation oversees certifications for social and environmentally friendly flower cultivation worldwide. We care about our planet and the people on it and we want to play our part in making sustainable flowers the global standard. That is why we are proud to work together with many great and certified farms where we know the growers personally.

MPS-SQ

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Hoek flowers x COM:POST UK – An Exciting New Partnership

18 November 2024

Hoek Exclusive - From Saving Points to the Hills of Italy

30 January 2024

Green logistics, sustainable futures

Flying Blue

Our flowers from Colombia and Kenya are flown by KLM, the world’s most sustainable airline, using fuel-efficient technology and biofuels to reduce emissions. We also work with farms to minimize emissions per stem and continuously seek ways to improve packing and logistics with local and international suppliers to cut plastic use and pollution.

Delivery routes

We actively reduce emissions by using advanced software to carefully plan and optimize our delivery routes. By streamlining logistics, we minimize unnecessary travel, which not only lowers our CO₂ emissions but also ensures that your flowers arrive faster and fresher. This efficient approach helps us contribute to a greener planet while enhancing the quality of our service for you.

Origin Direct

What if we told you that you can now get your favorite flowers from Colombia, Kenya, and South Africa even fresher? With Origin Direct, we fly them straight from the source to your country, skipping stops in Holland. This means fewer CO₂ emissions, faster delivery, fresher flowers, and better prices—a win-win for you, the flowers, and the planet!