Announcing our New Africa Direct stock - Straight from the farms

Currently only available for EU, UK, IE, USA & HK

5 min

Webshop

25 Aug 2023

by Isabella

We are expanding our horizons with delivering flowers directly to you, a lot of you already met our South America stock but now we would love to introduce you to Hoek flowers - Africa Direct too. A place not just known for its safari and coastal drives but also for their flowers! Here at Hoek, we are so excited to start this new project. We’ve teamed up with around 80 of the best flower farms of South Africa, a country where flower growing is not just a business, but a passion!

Climate in South Africa

South Africa is based in the Southern Hemisphere and their climate is the best for growing flowers like Protea, Cape Greens, Banksia and Leucospermums. They can grow flowers that can’t be found anywhere else in the world, we might even have Peonies during our winters! How? While we might be pulling on our winter coats in Europe and North America, they're enjoying summer down there. This means they can supply you with some products pretty much year-round, sounds like a dream, right?

“We might even have Peonies during our winters!“

Assortment from South Africa

Like we mentioned above, we mainly deliver exotics in the beginning. Later, we will expand our assortment with Hydrangeas and other summer flowers like Peonies.

How to condition flowers from South Africa?

After such a long transport time your flowers crave a bit of attention. Handle them with care, give them fresh water with flower food and place them in a cool area. Change the water regularly and give them a good rest to revitalize. For more tips check out our reel ‘prep talk – exotics’ on Instagram.

Our Instagram

Why buy flowers from South Africa direct?

Some of you are already familiar with our South America stock, but for the newbies among us, I will explain a few reasons why buying your flowers direct is a good option.

Green high five.

When you order from the direct stocks, the flowers will fly straight to your country, without making a pitstop at our HQ in Holland. This means we skip a few flights and rides; the earth is giving us a green high five!

Fresher and better prices.

The flowers are fresher because there are no detours so they come faster to your door, and the prices are also better because of this, how convenient is that!

Summer flowers in wintertime?

We get it, summer flowers are not without reason so bright and charming around that time of the year, but how amazing is it to not disappoint a bride asking for Peonies in wintertime?

Africa Direct stock

Packed with love and care.

Our flowers are always packed with love and care but we would like to ensure you that it is the same for South Africa, we’ve teamed up with some of the best growers in South Africa. For them, growing flowers is a passion and that reflects on their flowers. We love it! Hopefully you will too!

You might also like

A guide to tulip varieties – The typical Dutch flowers

Inspiration When you visit Holland during Spring, you’ll see absolute flower heaven: fields filled with daffodils, hyacinths, and of course, tulips! The Netherlands is the world’s largest producer and exporter of tulips and tulip bulbs. Over time, the tulip has even become an unofficial national symbol of the Netherlands. With so many tulip varieties and colours, this flower is a must-have for florist during spring. Let’s dive into the colourful world of tulips and explore their varieties, origin, and how to care for them!

Inspiration When you visit Holland during Spring, you’ll see absolute flower heaven: fields filled with daffodils, hyacinths, and of course, tulips! The Netherlands is the world’s largest producer and exporter of tulips and tulip bulbs. Over time, the tulip has even become an unofficial national symbol of the Netherlands. With so many tulip varieties and colours, this flower is a must-have for florist during spring. Let’s dive into the colourful world of tulips and explore their varieties, origin, and how to care for them!

14 一月 2025

Colour of the year 2025: The best Mocha Mousse flowers

Inspiration Every year, colour institute Pantone announces its Colour of the Year, setting the tone for design, fashion, and floristry trends all over the world. Last year’s Colour of the Year 2024, Peach Fuzz, was a great success. So, let’s give it up for the Colour of the Year 2025… Mocha Mousse! It’s a warm, rich brown that feels cozy, sophisticated, and totally timeless. Let’s dive into what makes this colour so special and how you can use Mocha Mousse flowers to create stunning arrangements.

Inspiration Every year, colour institute Pantone announces its Colour of the Year, setting the tone for design, fashion, and floristry trends all over the world. Last year’s Colour of the Year 2024, Peach Fuzz, was a great success. So, let’s give it up for the Colour of the Year 2025… Mocha Mousse! It’s a warm, rich brown that feels cozy, sophisticated, and totally timeless. Let’s dive into what makes this colour so special and how you can use Mocha Mousse flowers to create stunning arrangements.

13 一月 2025

How to prepare poppy flowers: Conditioning tips for florists

Tips & Tricks Let’s talk about poppy preparations! These cute flowers are so cool when they’re still closed but are a real treat once they open up. If you want to keep your poppies fresh and pretty, you’re at the right place for tips & tricks! We researched the best poppy tips & tricks and spoke with our trusted growers so we can provide you with the best poppy-hacks. For example, did you know that the grower burns the ends of the stem close? Read on and find out why they do this!

Tips & Tricks Let’s talk about poppy preparations! These cute flowers are so cool when they’re still closed but are a real treat once they open up. If you want to keep your poppies fresh and pretty, you’re at the right place for tips & tricks! We researched the best poppy tips & tricks and spoke with our trusted growers so we can provide you with the best poppy-hacks. For example, did you know that the grower burns the ends of the stem close? Read on and find out why they do this!

10 一月 2025

Top 5 wedding floral trends florists need to know in 2025

Inspiration It’s 2025 and that means it’s time for another year full of beautiful and spectacular weddings. Wedding décor in 2025 is all about pushing boundaries, embracing creativity and thinking outside the box when it comes to wedding florals. From artistic wedding centrepieces to unique flower combinations, florists have plenty of opportunities to let their creativity shine this wedding season. Below, we’ll tell you all about the up-and-coming wedding floral trends that will dominate in 2025.

Inspiration It’s 2025 and that means it’s time for another year full of beautiful and spectacular weddings. Wedding décor in 2025 is all about pushing boundaries, embracing creativity and thinking outside the box when it comes to wedding florals. From artistic wedding centrepieces to unique flower combinations, florists have plenty of opportunities to let their creativity shine this wedding season. Below, we’ll tell you all about the up-and-coming wedding floral trends that will dominate in 2025.

09 一月 2025

Looking for the best flowers?

Register here