Sustainability

Because we care about the planet

One of our core values at Hoek flowers is unity, we want to unite customers, growers and industry players around the world with our shared love of flowers. It is very important to us that we connect and supply whilst thinking about the planet.   

Read more about what sustainable efforts we at Hoek proudly partake in and continuously work on.

Facts about our facility

Recyclable pink flower boxes

We’re the first in the flower industry to use reusable pink flower boxes made entirely from recycled materials—up to 200 times! Previously, we used cardboard boxes, which we recycled, but these new boxes are a game-changer. No trees or bees were harmed in their creation, and after 200 uses, they’re fully recycled with 80% reused to make new boxes.

Our innovative flower boxes not only set a new environmental standard but also streamline logistics with RFID technology, cutting costs by eliminating traditional stickers. Each year, we save 300,000 cardboard boxes. Success depends on teamwork: florists, transport companies, and employees must help by picking up, cleaning, and re-stacking the boxes.

"We already saved 157.286KG on cardboard usage!"

Recycling

Though we strive for a sustainable flower journey, we occasionally use materials like plastic. The good news is they’re recyclable! We separate all waste—plastic, green waste, cardboard, and paper—for proper recycling. You can contribute too by sorting your waste and taking it to a local recycling center. Together, we make a difference!

Facility logistics

Buckets of flowers travel across hundreds of meters of conveyor belts in our facility, but first, robots pick your orders, monitoring each stem to prevent mistakes. This automation saves time and effort, ensuring a fast and excellent shopping experience. By integrating robots, we’ve made our packing process more efficient and reduced waste.

Recyclable fust collars

In addition to our amazing (pink) recyclable flower boxes, we also use recyclable fust collars. They are used to avoid damaging and breaking our precious flowers. These collars are made from the same 100% recycled materials as our re-usable boxes and help us make the packaging process more sustainable!

Blogs about sustainability

Hoek flowers x COM:POST UK – An Exciting New Partnership

Sustainablity At Hoek flowers, we’re committed to sustainability, and we are constantly looking for ways to reduce our environmental impact while helping our florists do the same. That’s why we’re excited to announce our partnership with COM:POST! Together, we’re offering a simple, effective solution for managing green waste across the UK.

Sustainablity At Hoek flowers, we’re committed to sustainability, and we are constantly looking for ways to reduce our environmental impact while helping our florists do the same. That’s why we’re excited to announce our partnership with COM:POST! Together, we’re offering a simple, effective solution for managing green waste across the UK.

18 november 2024

Sustainable flower delivery – The Secret Garden Flowers

Sustainablity In the middle of April, we launched our new sustainable flower box. These boxes are made of 100% recycled materials, and re-usable up to 200 times! Before, we were sending all our flowers in cardboard boxes. Although we picked up most of the boxes and recycled them, nothing beats this newly invented box. We’ve teamed up with a company called ‘Newwen’, they are focusing on sustainability by making everything recyclable, reusable and they’re moving towards zero waste and 100% sustainability. Together with one of our florists, Jolanta from ‘The Secret Garden Flowers’, we reviewed the box and spoke about how this box changed things for her. We shared the interview with Newwen and they made an amazing article, one I’d like to share with you.

Sustainablity In the middle of April, we launched our new sustainable flower box. These boxes are made of 100% recycled materials, and re-usable up to 200 times! Before, we were sending all our flowers in cardboard boxes. Although we picked up most of the boxes and recycled them, nothing beats this newly invented box. We’ve teamed up with a company called ‘Newwen’, they are focusing on sustainability by making everything recyclable, reusable and they’re moving towards zero waste and 100% sustainability. Together with one of our florists, Jolanta from ‘The Secret Garden Flowers’, we reviewed the box and spoke about how this box changed things for her. We shared the interview with Newwen and they made an amazing article, one I’d like to share with you.

15 november 2023

Sustainable flower wholesaler - How Hoek flowers contributes

Sustainablity As we all may know, sustainability is a huge worldwide topic within the floral industry, and at Hoek flowers we try to contribute as much as we can! We would like to tell you a bit about what Hoek flowers does for the planet, and the environment, from the smallest details to the bigger picture. From certificates to solar panels and toilet paper, curious about what we have to tell? Read along and you’ll find out!

Sustainablity As we all may know, sustainability is a huge worldwide topic within the floral industry, and at Hoek flowers we try to contribute as much as we can! We would like to tell you a bit about what Hoek flowers does for the planet, and the environment, from the smallest details to the bigger picture. From certificates to solar panels and toilet paper, curious about what we have to tell? Read along and you’ll find out!

09 oktober 2023

Certificates we own at Hoek flowers

Webshop At Hoek flowers we place a high value on sustainability, this is reflected in our products and operations. We try to offer flowers and plants that are both beautiful and ecofriendly. To achieve this goal, we work together with passionate growers who are also focused on growing their flowers as sustainably as possible. We would like to show you this commitment to the planet and environment through our certificates.

Webshop At Hoek flowers we place a high value on sustainability, this is reflected in our products and operations. We try to offer flowers and plants that are both beautiful and ecofriendly. To achieve this goal, we work together with passionate growers who are also focused on growing their flowers as sustainably as possible. We would like to show you this commitment to the planet and environment through our certificates.

03 oktober 2023

Green logistics,
sustainable futures.

Certificates

Growing and buying flowers carries great responsibility. Therefore, here at Hoek flowers, we collaborate with many growers who comply with the ‘#FSI basket of standards 2025'. FSI stands for Floriculture Sustainable Initiative and this organisation oversees certifications for social and environmentally friendly flower cultivation worldwide. We care about our planet and the people on it and we want to play our part in making sustainable flowers the global standard. That is why we are proud to work together with many great and certified farms where we know the growers personally.

Remembering all the certificates is difficult, so to make your life a little bit easier, we made an overview of the environmental labels you can find on our website.

MPS-ABC

MPS-GAP

MPS-SQ

Skal Biocontrole

Florverde

Rainforest Alliance

KFC Silver

Sustainability florist

Origin Directs products

Turning floral waste into growth

At Hoek flowers, we’re committed to sustainability, which is why we’re always looking for innovative ways to reduce our and our florists’ environmental footprints. That’s why we’re thrilled to announce our exclusive partnership with COM:POST, offering a simple, effective solution for managing green waste across the UK. Together, we are making a positive impact by helping florists manage their waste sustainably and easily.

COM:POST provides a unique service that collects floristry green waste and transforms it into high-quality compost, which is then supplied to growers across the UK – creating a truly sustainable, closed-loop system. The way this works is with COM:POST’s compostable, waterproof paper sacks. These bags are strong, easy to use, and designed to speed up with composting process. With tailored waste collection to suit your business needs, and full transparency on where your waste goes, this service is one of a kind!

COM:POST delivers compostable bags to your shop.

You fill them with green waste (no contaminants).

Hoek flowers collects the full bags with your next order.

Our composting partner takes care of the rest.